Objective:
IMAP Global aimed to create a compelling narrative that chronicled its history, showcased its current state, and highlighted its future trajectory in line with their vision and new branding.

Execution:
With limited time and footage, we opted for an animated approach, incorporating past conference footage and materials provided by the IMAP team. This animation depicted IMAP's timeline, illustrating the organization's significant growth and milestones over the years.

Results:
The final content piece serves as a proud homage to IMAP's humble beginnings and impressive growth. The video has been featured at recent conferences, used as the landing video for IMAP Global, and adopted by many other IMAP branches. This engaging and motivating video effectively communicates IMAP's journey and vision, enhancing their brand narrative.