Objective:
Hyundai, in collaboration with Brandvenue, aimed to launch the newly upgraded 2021 Hyundai Tucson, transitioning from a small car to an SUV designed for families. The goal was to generate excitement and showcase the vehicle's new features.

Execution:
We created two impactful videos. The first featured a mall experience where unknowing passersby interacted with the Tucson, which had its logos covered, providing genuine and unbiased reactions. The second was a spec ad shot in an empty parking lot to highlight the car's sleek design and family-friendly features. These videos were used across Hyundai’s digital platforms, including their official story and website.

Results:
The campaign successfully generated buzz and engagement, with the videos enhancing Hyundai’s digital presence. The main video, teaser, and spec ad effectively showcased the Tucson’s upgraded appeal, reaching a wider audience and driving excitement for the new SUV.