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Minuba - The right tool for the Job.

Conceptualisation, Video Production, Creative Direction.
Denmark, Netherlands, Sweden.

Minuba needed a compelling brand message to strengthen their market position and empower their clientele across Sweden, Denmark, and Holland. The video had to be naturally translatable into all three languages and work seamlessly as a 1-minute full video and 15-second SoMe ads.

We positioned Minuba as a vital tool for craftsmen, streamlining administrative tasks to let them focus on their craft. Ensuring the video felt organic and authentic in each language was our top priority.

We revamped Minuba’s communications, delivering a main campaign video in four languages, 16 cutdowns, and 20 stills for social media ads. This creative overhaul provided a standardized and scalable visual language for their campaigns.

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