OUR WORK
Minuba
"Just another tool" Campaign
Engagement
Branding, Employer Branding, Creative Campaign, Video Production
Brief
The client approached us asking for an idea on how to brand themselves with a message that would strengthen their position on the market and empower their clientele. Minuba is active in three markets (Sweden, Denmark, Holland) and the video had to be translatable into all three languages and feel organic to the viewer in its full 1 minute run-time as well as in short 15 second cut downs optimised for SoMe paid advertisement in all 3 countries.
What we Did
We showcased Minuba as 'just' another tool in their arsenal that will help and empower craftsmen by facilitating the administrative side of the business, so they can put their full focus on what really matters, their craft. It was important to us that, when translated, the video didn't seem dubbed or out of place.
Results
We provided a creative overhaul on their existing communications. Campaign videos in all the languages that's easy for the team to standardize and scale its visual language with. A 1 main campaign video translated into 4 languages. 16 cutdowns 20 stills for social media ads.
Pakcon 2023 - Project a ventures
Project A Knowledge Conference 2023
Engagement
Design, Animation, Video Production, Music, Strategy
Brief
Project A wanted to retain their existing strong branding but give it a new updated look. They needed help with creating content to attract conference goers, videos and animations for all their stages, as well as design for all their digital material.
What we Did
Created a strategic narrative that lived through all the content created for the conference. From the hype videos before the conference, the videos, music and animations during, to the final conference recap video.
Results
Provided all digital assets used on stream and stages, hype videos pre-conference, videos and animations for the conference and an aftermovie that lived up to the hype of the PAKcon brand.
IMAP GLOBAL
International conferences.
Engagement
Branding, Lead Generatioin, Video Production, Creative Strategy.
Brief
IMAP Global wanted to strengthen their existing digitalisation strategy with stronger messaging through their content. They wanted to showcase their strong industry expertise and international partners.
What I Did
We created a corporate video identity through multiple campaigns. From a series of brand videos from their German partners, capturing the board in their HQ in Spain, to their international partners at their conference in Paris.
Results
Production and strategy on the content. Over 20 different videos with several partner firms, short form content pieces, and full coverage of their networking events. This lead to increased brand awareness and new leads.
IMAP Germany
Localised communication and branding
Engagement
Branding, Employer Branding, Lead Generatioin, Video Production, Creative Strategy.
Brief
With our experience with the IMAP Global and expertise in their branding strategy and approach, IMAP Germany wanted to create a fitting strategy and video that reflected the IMAP Global brand localised to fit the German market.
What we Did
Created the a strategy in the narrative that we wanted to carry out. We visited the German team in their Munich and Frankfurt offices and filmed the content.
Results
A video for the landing page that accurately communicates the values of IMAP Germany.
IMAP 50th Anniversary
Celebratory 50th Anniversary for IMAP
Engagement
Branding, Animation, Video Production, Creative Strategy
Brief
IMAP Global wanted to create a story that told the history and inception of IMAP, showcase its current state and most importantly its trajectory and how that resonates with their vision and new branding.
What we Did
With limited time and footage to work with, we decided to go with an animated approach that used footage from past conferences as well as material provided by the team. We depicted the timeline of IMAP and its extreme growth as an organisation over the years.
Results
I content peice IMAP can be proud of. An homage to the humble beginnings of the organisation and a motivating video shown in their recent conferences that is also used as their landing video for IMAP Global and many other IMAP branches.