"Just another tool" Campaign
Branding, Employer Branding, Creative Campaign, Video Production
The client approached us asking for an idea on how to brand themselves with a message that would strengthen their position on the market and empower their clientele. Minuba is active in three markets (Sweden, Denmark, Holland) and the video had to be translatable into all three languages and feel organic to the viewer in its full 1 minute run-time as well as in short 15 second cut downs optimised for SoMe paid advertisement in all 3 countries.
What we Did
We showcased Minuba as 'just' another tool in their arsenal that will help and empower craftsmen by facilitating the administrative side of the business, so they can put their full focus on what really matters, their craft. It was important to us that, when translated, the video didn't seem dubbed or out of place.
We provided a creative overhaul on their existing communications. Campaign videos in all the languages that's easy for the team to standardize and scale its visual language with. A 1 main campaign video translated into 4 languages. 16 cutdowns 20 stills for social media ads.
Pakcon 2023 - Project a ventures
Project A Knowledge Conference 2023
Design, Animation, Video Production, Music, Strategy
Project A wanted to retain their existing strong branding but give it a new updated look. They needed help with creating content to attract conference goers, videos and animations for all their stages, as well as design for all their digital material.
What we Did
Created a strategic narrative that lived through all the content created for the conference. From the hype videos before the conference, the videos, music and animations during, to the final conference recap video.
Provided all digital assets used on stream and stages, hype videos pre-conference, videos and animations for the conference and an aftermovie that lived up to the hype of the PAKcon brand.