The client approached us asking for an idea on how to brand themselves with a video that would strengthen their position on the market and empower their clientele. Minuba is active in three markets (Sweden, Denmark, Holland) and the video had to be translatable into all three languages and feel organic to the viewer in its full 1 minute run-time as well as in short 15 second cut downs optimised for SoMe paid advertisement in all 3 countries.
We decided to approach the idea by showcasing Minuba as a tool in their arsenal that will help and empower craftsmen by facilitating the administrative side of the business, so they can put their full focus on what really matters, their craft. It was important to us that, when translated, the video didn't seem dubbed or out of place.
