Videos can convey a sense of 'who' a company is, that would be difficult to communicate otherwise. Yet, we see many clients who have in the past shied away from this kind of medium or put it off as something that would be nice to do 'someday'. In reality, there is truly no better moment than 'now'. Incorporating video as a medium to communicate and shape the image of your brand is key for any present-day company that wants to stand out.
